Clone vs Brand
What is a cloned golf club?
Cloned golf clubs are built with the same material, have the same design and construction, and give the same feeling as the original they are trying to resemble. The biggest market for cloned golf clubs is in the USA where several million clubs have been sold over the years. The goal with cloning is to offer the same features as the originals, but in a better value alternative for the golfer. A cloned golf club is like the concept of computer clones. In the middle of the 1980s, computer clones were introduced to the PC market and some of them, like Compaq, turned into a big and successful brand.
Quality, Feeling, Price
The reason why you pay much more for a well-known brand of golf club is that you buy the marketing. The cost for research and development is not even close to the cost for marketing. Did you know for instance that independent research showed marketing and brand development costs make almost 70% of a branded club’s price? In 2013, Rory McIlroy signed a 10-year sponsorship deal with Nike worth over 1.5 billion Swedish Kroner!